From this, it is suggested that Maggie Smith is a middle-class young adult. She is 21 and so fits neatly into our target audience which is 18-25. She works in a restaurant and finished her high school education. She is female which may benefit us as our song choice is of a romantic nature and stereo-typically has a female audience. Her ethnicity may also play to our benefit as both soul and r&b have their roots in black communities. As Maggie is black, she may feel more of a connection to the music although this is not necessary to our target audience.
From her "liked" music pages, we can see that she likes a range of soul/r&b artists. Some are older, like Aretha Franklin while some are contemporary pop icons such as Beyonce. This is key to our own music as while Leon Bridges is a contemporary artist, his sound sounds almost as if based on music from the 50's. As we know that Maggie likes older music, this will be perfect for her.
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