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Student Music Video Analysis

Student Music Video Analysis by Shivani on Scribd

Target audience profile

Music Video Institutions

Comparison Task

Compare 2 Music Videos by Shivani on Scribd

Target Audience Profile

This is Maggie Smith, she was born in 1996, living in London United Kingdom. She is in her 20s, which fits into our target audience as she prefers Soul music and R&B music, and as Leon Bridges Target Audience demographics are around age (15-30s). She is a middle class adult, working in a retail company with a reasonable payment. 

Looking at the target audiences profile, they are easy to talk to and have a great personality, they are also independent individuals. If we do a romantic narrative along our music video it may attract a reasonable amount of audiences which could relate to their life. 

Maggie's age, gender or ethnicity wont affect the target audience as it wont be specific. Maggie has a various taste on R&B and Soul music, she likes to listen to this type of music as it relaxes and energies her, but also makes her feel emotional as most of the times the lyrics relate to her lifetime story. 

Theory Research

Analysis of Similar Genre

Comparison of Similar Genre by Niki on Scribd

Analysis of Music Videos (Any Genre)

Analysis of MVs by Niki on Scribd

Audience resesarch

Looking from the website, the demographics of individuals who listen to Leon Bridges show that these people are more likely to be men that are aged from 25-39. The regions of where these people are likely to be from is London. However this may not be accurate as younger people are also more likely to listen to him.


This image shows us the different personalities of his fans, which can provide us with insight on how to make our music video so that it would suit their needs. The image also shows that individual who listen to him describe themselves as: youthful, firm-minded and loving. This tells us that a music video with these factors can help reach our target audience.

Popular Videos

Moodboard - Soul music

Mood Board - Soul Music 

Research into genre

Audience research on song choice

Remake Evaluation

Evaluation by Niki on Scribd

Analysis of the Music remake

Evaluation of the Music Remake by Shivani on Scribd

Functions of a Music Video

Functions of a Music Video 

Contrast of two videos

Meghan Trainor Remake

Initial ideas

Music Video Genres

Analysis of a student music video

Student Video Analysis - Nasima

Evaluation of music video

Evaluation of music video 

Theory research

Laura Mulvey - Male Gaze